Develop and maintain brand identity, ensuring consistency in messages and visual representation.
Plan and execute advertising campaigns to increase visibility and audience participation.
Manage presence on social networks, creating attractive content and participating in relevant conversations.
Manage communication with the media, manage reputation crises and cultivate positive relationships with the community.
Implementation of digital strategies, including SEO, email marketing and online advertising.
Analyze data and conduct research to understand the market, competition and consumer trends.
Coordinate events and sponsorship partnerships to increase brand visibility.
Evaluate campaign performance by analyzing metrics and adjust strategies based on the results.